TikTok has overtaken YouTube when it comes to common watch time per consumer within the US and UK, in accordance with a report launched by analyst agency App Annie. The short-video app is taken into account to have “upended the streaming and social panorama”. It led the app market worldwide when it comes to downloads within the first half of 2021. The expansion comes regardless of the ban of TikTok in India, which was the biggest marketplace for the app. YouTube retains its management for total time spent amongst social, communication, photograph and video, and leisure apps globally.