Fossil’s Gen 5 watches, launched over a 12 months in the past, are getting an improve within the fall.


There have been loads of Google smartwatches through the years, a lot of them made by Fossil Group. The household of watch manufacturers, which incorporates Diesel and Skagen, has been one of many greater presences in Google’s Put on OS watch lineups over the previous few years. Now, with a brand new platform developed with Samsung, Fossil is readying its personal high-end watch working Google’s new watch software program this fall.

A dialog over video chat with Fossil’s Chief Industrial Officer Greg McKelvey and Steve Prokup, senior vp of linked units, helped make clear what Google and Samsung have already mentioned: The upcoming wave of Android-compatible watches shall be solely new, with new chips targeted on quicker efficiency and higher battery life. These watches will even supply LTE mobile choices globally, and Fossil is trying to that world service growth as a option to develop the watch’s enchantment in additional markets.

Fossil’s Gen 6 watch ought to have the same characteristic set to Google and Samsung’s different future watch efforts. “All the software program advantages that Google’s speaking about and launching with the unified platform is one thing we’ll be constructing into that as nicely,” McKelvey mentioned.

However the subsequent Fossil smartwatch might not be low-priced. “Premium” is the outline that Google, Samsung, Fitbit and Fossil have all used, and that means pricing might line up with current variations of the Apple Watch — which can be more likely to have a brand new model within the fall.

Fossil’s {hardware} for its coming watches llooks to be significantly extra superior: “We have a full set of some fairly main {hardware} upgrades that we already deliberate,” Prokup mentioned, hinting at quicker efficiency, higher battery life and doubtlessly extra superior well being options.


Fossil’s watch designs (Gen 5 seen right here) combine buttons and designs throughout manufacturers. Count on the identical as the following wave rolls out.


What’s nonetheless unclear is what sorts of buttons or crowns Fossil may use in its subsequent Put on OS watch. Samsung has already dedicated to utilizing its rotating bezel on its subsequent Google OS-running Galaxy watch. It appears like Fossil might proceed to discover completely different mixtures of buttons or spinning crowns, together with on future Fossil Group watches working Put on OS. 

“We have had, and nonetheless have, a number of configurations of buttons out there on the identical time, and that is capable of be supported,” Prokup says. “I feel you are still going to see quite a lot of choices throughout even our merchandise, in addition to producers … not a lot that you will have a watch that finally ends up having 4, 5, six devoted buttons or no buttons.” Prokup nonetheless sees the watch touchscreen being the important thing option to work together with buttons and crowns providing further design aptitude and shortcuts.

Fossil’s smartwatch and linked hybrid watch lineup (a line of analog watches with Bluetooth connectivity) are in depth, however McKelvey says that the corporate’s premium watches have been the world of best success. Fossil goals to launch a single premium watch as its flagship for the brand new wave of Google watches, with different watch manufacturers underneath Fossil Group probably creating their very own variations. “We’re bringing nice branded design to our clients that instructions a premium value,” McKelvey says, arguing that a fantastic product that innovates shall be definitely worth the value. 

So far as finances choices for these next-wave watches, McKelvey sees the most probably final result being previous-year fashions finally being discounted, very similar to Apple’s watch lineup tiers.

It additionally appears like Fossil is not emphasizing progress of its hybrid analog watches both, which McKelvey admits have been much less profitable. “Smartwatches have been rather more profitable than hybrids,” he says, pointing to Fossil’s newer higher-end smartwatches specifically, like its Era 5 LTE-ready watches, as successes. 

Hybrids will stick round, however may find yourself evolving over time to be a extra experimental mannequin for different wearables. Particularly, maybe, that is the place Fitbit-powered analog watches might flex. In the meanwhile, Fitbit’s presence on Put on OS watches seems to be extra limited-function, however Fossil’s McKelvey feels Fitbit’s presence goes to be an even bigger issue over time: “We expect integrating Fitbit into our product goes to be an enormous enchancment and one thing our clients are going to like.”

It is nonetheless unclear whether or not earlier Fossil Google Put on watches shall be upgradable to new software program. It appears like next-gen Google watches can have chip upgrades and efficiency that will not essentially carry over to earlier watches. Samsung not too long ago confirmed that its earlier Galaxy watches will not be upgradable to new Google Put on software program. 

However Fossil says its earlier Gen 5 watches will proceed to get some software program upgrades: “Our product and engineering groups proceed to innovate on the Gen 5 and Gen 5E smartwatches, which is able to lead to new software program options being launched later this 12 months and into subsequent 12 months,” McKelvey confirmed in a press release after this text was written. “Our coverage is to convey the utmost quantity of innovation that Google will allow to every of our technology of smartwatches. Future improve plans are nonetheless being developed, and we are going to proceed to make bulletins later this 12 months.”

The data contained on this article is for academic and informational functions solely and isn’t supposed as well being or medical recommendation. All the time seek the advice of a doctor or different certified well being supplier concerning any questions you will have a few medical situation or well being goals.

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